The Account Based Marketing (ABM) Market is projected to grow at 14.9% CAGR through 2030 to reach $3.9bn. According to a publication of Information Technology Services Marketing Association (ITSMA), approximately 99% of marketers achieve higher ROI through account-based marketing strategies (ABM strategies). Additionally, 28% of the overall economic budget is spent on ABM programs in well-known B2B companies such as SAS. This resonates with the rising adoption of ABM in the business market since it reaches target accounts and boosts high-income growth in close collaboration with sales and marketing teams. The emergence of ABM in the competitive business scenario offers opportunities to both SMEs and large enterprises to focus upon large account stakeholders. Unlike other conventional marketing strategies, ABM upholds the business experience and strengthens the bond with customers through fewer efforts on different marketing campaigns. As the ABM (Account-Based Marketing) landscape evolves, a prominent trend is the emphasis on hyper-personalization. Companies are increasingly leveraging advanced data analytics and AI-driven tools to create highly targeted and personalized campaigns tailored to individual accounts. This trend is fueled by the recognition that generic marketing messages are no longer effective in engaging today's discerning B2B audience.  This approach not only enhances engagement but also strengthens the relationship between businesses, as clients perceive a deeper understanding of their unique needs. Hyper-personalization is reshaping the ABM landscape, making campaigns more effective, efficient, and aligned with the expectations of today's sophisticated B2B audience. In the evolving landscape of Account-Based Marketing (ABM), there is a growing trend towards the integration of social selling strategies. Recognizing the power of social media in the B2B space, companies are leveraging platforms like LinkedIn to build more authentic and personalized connections with key accounts. Social selling goes beyond traditional outreach, emphasizing relationship-building, thought leadership, and engagement. ABM practitioners are incorporating social insights into their targeting strategies, allowing them to tailor content and interactions based on the social activities and preferences of individual decision-makers within target accounts. Hence Account Based Marketing (ABM) Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% during the forecast period 2024-2030. The U.S. is one of the largest countries with the rising business economy. Additionally, the region is a huge base for major enterprises. To amplify the business growth in this region, there is a huge demand for the Account Based Marketing (ABM) Market to fortify the relationship among the investors and shareholders. Besides, major technology-based companies such as Hubspot have headquarters in the U.S. Owing to this demand, North America contributed a major regional share of 39.28% to the global Account Based Marketing (ABM) Market value. Besides, with rising globalization, the IT sector is taking up new challenges to survive in the long-run. By adopting modern services such as ABM, the IT industry is overcoming the challenges of traditional marketing concepts. Consequently, the demand generated from the IT industry in the Account Based Marketing (ABM) Market is anticipated to increase at a CAGR of 13% during the forecast period 2024-2030.